John Horst

Jonathan Horst, CFP®

Wealth Advisor

My superpower is taking complex financial matters and translating them into layman’s terms. The goal in our relationship is to dig deeper, to find what matters to you in your financial present and future and together develop solutions to fulfill your goals and put your fears to rest.

The environment in which I grew up was financially chaotic. As such, I’ve made it my mission to understand not just money and finance, but also human behavior around money. As a wealth manager, I have the privilege of helping people transform their relationships with money and gain mastery over it.

I recognized that earning a CFP is a big decision. Like any relationship, ours must be rooted in integrity, trust, and clear communication for it to thrive. I hold wealth management as sacred work. My job is to understand my client’s vision for their future, then work with them to design and implement a plan to fulfill that vision.

After completing a triple major in Finance, Accounting, and German, I set off for a meditation retreat about the art of being human. This combination of experiences informs how I work and interact with others.

If and when you would like to meet, feel free to schedule a call via my Calendly link. Whether or not we choose to work together, you’ll gain new knowledge and insight. It will be time well-spent. I’m available to meet globally and have physical offices in Honolulu, Denver, and San Francisco.

In case you’re curious, when I’m not working for my clients, you can find me baking, hiking, or biking. I hold a Certificate in Pastry Arts from the Culinary Institute of Canada and participate in the annual AIDS/LifeCycle, a 550-mile fundraising ride from San Francisco to Los Angeles. I am a former Co-Chair for the Human Rights Campaign (HRC) and various local charities over the years. That’s the vision I’m making real in the world. You can also find me in the Horizons Foundation Professional Advisors Directory.

Serving You

Watch my short video and learn a little about me and why I became a Wealth Advisor

Client Focus

As the son of a single mom with three kids, I especially enjoy working with women – ‘breadwinners’ or head-of-household and who may be divorced or widowed.

We are also a champion for fellow members of the LGBTQ+ community and others with our unique financial planning considerations.

We have a passion for guiding younger professionals in managing their finances, avoiding easily avoidable mistakes, and working towards financial freedom.

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Gen XY

“True heroism is remarkably sober, very undramatic. It is not the urge to surpass all others at whatever cost, but the urge to serve others at whatever cost.”


~ Arthur Ashe

Our Philosophy

This has always spoken to me because it taps into my calling to serve and help people in their lives. As a Financial Advisor, that calling ultimately takes the form of delivering people into financial freedom. Freedom from debt and financial stress that detract from living an entirely fulfilling life of their dreams.

Key Service Offerings

We work with our clients to guide them through complex and difficult situations in life, and make the seemingly complicated, simple.

These are some of our areas of specialty…

Life-Altering Events
Divorce, death, career change etc

Equity Compensation and Stock Options

Tax Planning/Optimization
Roth, tax-deferred, capital gains etc

Sustainability-Focused Investing
ESG responsible

Legacy & Charitable Planning

Our Team

Danny McAuliffe

Danny McAuliffe CFP®

Head of Planning | Wealth Advisor

Brian Stone

Brian Stone

Private Client Associate

Jonathan Masse

Jonathan Masse CFA®

Sr. Investment Strategist | Wealth Advisor

Doris Chin

Doris Chin

Private Client Associate

Our Process

It is good to have an end to journey towards; but it is the journey that matters, in the end.” ~Ursula K. Le Guin

Step One

Schedule a complimentary Introductory Chat to get acquainted and talk about your finances, goals, and uncover your challenges.

Step Two

Exploration Meeting. This establishes the foundation for our relationship and work together.

Vision Meeting. We spend an extended time together in order to sketch out in detail what the life of your dreams really looks like to you.

Obstacles Meeting. We dig into what your biggest road blocks – both known and unknown – may be and how to overcome them.

Knowledge Meeting. This is where we bring decades of practice, expertise, and professional development to address the major areas of your financial path. That includes cash flow and budgets, insurance and risk management, investments, stock options, tax planning, and estate and legacy considerations.

Step 3

Execution. We implement the plans from Step Two, take action on them, and prioritize the most important steps as well as schedule the others for implementation. Together, we keep you accountable to achieve successes and navigate changes as they arise throughout your life.


Then What?

We meet regularly – 3 times a year – to check in on progress and how your goals evolve and change over time. You enjoy the peace of mind that accompanies work with a financial coach to manifest your most important dreams.