Perigon Welcomes Creative Financial Planning To The Team

June 28, 2024

Perigon Wealth Management LLC Welcomes Creative Financial Planning Inc., a New York-based Wealth Management Firm with Approximately $150 million in AUM

Former Commonwealth Team Joins Perigon as Advisors
SAN FRANCISCO, June 27, 2024

Perigon Wealth Management LLC (“Perigon”), a rapidly growing independent wealth management firm with offices across the country and approximately $7.75 billion as of March 31, 2024,1 in client assets, today announced the acquisition of Creative Financial Planning Inc. of New York, a firm with approximately $150 million in assets under management (AUM). Terms were not disclosed. Creative Financial Planning’s Founder and CEO Lisa Hayes, CFP®, ChFC, AIF®, and COO Daniel Gwizdak, CFP®, will become wealth managers and partners at Perigon. The team was formerly with Commonwealth Financial Network.
“Together, Lisa and Daniel built an incredible relationship-driven practice that focuses on the needs of their community. Lisa began her career in the wealth management industry to invest profits from her successful small business and welcomed Daniel to her team as a student intern. Their incredible story, decades of service and passion, dedication and knowledge of the wealth management industry are the perfect complement to Perigon’s culture.” ~ Arthur Ambarik, Perigon’s CEO
Hayes, a life-long entrepreneur, began her financial services career after researching how to invest profits from her Hamptons-based cleaning service. She started at an estate planning company and then launched Creative Financial Planning in 1985 to help families and business owners like herself manage their wealth. Gwizdak served as an intern with the firm, joining full-time in 2007 and becoming the chief operating officer in 2016. Perigon is an advisor-led firm that has added teams and offices across six major markets since December 2021. Perigon was named one of RIA Channel’s 2022 Top 50 Wealth Managers by Growth in Assets and included on the Forbes Top RIA list.2 In September 2022, the firm announced a merger with PM Wealth Management LLC, and formed a strategic alliance with Prager Metis CPAs LLC, a tax advisory firm. In November of that year, Perigon announced it acquired Nauset Wealth Management LLC, and expanded its Atlanta office.

About Perigon Wealth Management

Perigon Wealth Management, LLC is a registered investment advisor. Founded, owned and led by lifelong financial advisors, Perigon Wealth Management is an independent RIA firm that strives to provide clients with peace of mind by identifying and implementing clear and customized plans to achieve the financial objectives necessary to realize their life goals. Additionally, Perigon Wealth Management offers financial advisors who join its platform a robust and flexible program that accommodates the widest possible array of affiliation structures and business models. With approximately $7.75 billion in client assets as of March 31, 2024, Perigon Wealth Management is passionate about accelerating the business growth of its financial advisors and simplifying their operations, without sacrificing their independence. For more information, please visit

1 Perigon provides investment advisory and related services for clients nationally; Perigon will maintain all applicable registrations and licenses as required by the various states in which it conducts business. For more information, please visit or the Security and Exchange Commission’s (“SEC’s”) website at and search with Perigon’s CRD# 131037. 

2 Learn more about RIA Channel’s 2022 Top 50 Wealth Managers at and Forbes” Top RIA ranking methodology at

Written by Perigon Wealth

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