Victor Hicks II, CFP®, AIF®

Victor Hicks II, CFP®, AIF®

Wealth Advisor | Managing Director
Office: (248) 936-9480

Victor's Bio

Since 1995, I have been a 401(k) advisor to small businesses, and personal wealth advisor to entrepreneurs and their families. My practice spans the United States, primarily in Michigan. My service is provided on a fee-only basis, charging no commissions, to ensure the advice is unbiased and client-focused.

I’m an active listener and ask clients many questions to discover and clarify their ultimate goals. From there, I partner with them to build a strategy to reach those goals. A strong communication helps clients learn to trust me and the advisory process. When a problem arises, they know I’ll take ownership of it and craft a solution that works. Most of my work is done in collaboration with the client’s CPA and attorney.

Concentrating on corporate retirement plans, I help clients reduce the burden of plan administrative burden, lower expenses, maximize benefits to the executives, and improve employee retirement security.

Concentrating on personal wealth management, my advice is holistic and individually customized. It is holistic because there is very little about the client’s life that is not important information. It is customized because every client has a different combination of desires, preferences, concerns, wealth, risk tolerance, and tax profile.


  • University of Michigan Ross School of Business (1992)
  • College for Financial Planning (2006)
  • The Center for Fiduciary Studies (2013)


  • Corporate 401(k) Plans
  • Personal Wealth Management
  • Portfolio Management


  • Ethel & James Flinn Foundation, Board of Trustees
  • Judson Center, Board of Trustees
  • Financial Planning Association, past Board Member
  • Michigan Association of Certified Public Accountants
  • National Association of Plan Advisors
  • Society of Human Resource Management
  • Vistage Michigan


I reside in Michigan, with my wife Emily (since 1988), son Victor III, and daughter Sydney. We enjoy team sports, the performing arts, relaxing by the pool, and laughing with family and friends. I participate in various faith-based activities and community organizations, in the support of financial literacy, and men’s support groups.

Speaking Engagements

  • “Small Investments In 401(k) and Tools Delivers Big Returns for CPAs and Their Clients” (Jun 2023)
  • “How SECURE Act 2.0 Enables 401(k) Retirement Savings” (Mar 2023)
  • “The New Fiduciary Rule” (Expert Panelist, Jun 2017)
  • “Duties of a 401(k) Fiduciary” (Jun 2016)
  • “Audit Preparedness for 401(k) Plans” (Sep 2014)


  • “How SECURE 2.0 Helps Small Businesses Compete Amid Tight Labor Market” (Apr 2023)
  • “One of the Last Great Tax Deferrals for Business Owners” (May 2015)

Victor's Team